Half of an essay on Emergent and Intended approach free essay sample

I have been asked to evaluate two approaches to strategic management and assess their suitability in an organisation. Emergent and intended strategies are two different approaches to strategic management. The emergent approach can be often described as a set of consistent decisions which results in an unintended or accidental pattern; this pattern wasnt anticipated during a plan. Intended strategy is perceived to be a more and reliable strategy , however emergent strategy can aid a business to perhaps be more flexible to a more volatile and constant changing market. The organisation I have chosen to discuss is Tesco PLC; I will evaluate their strategy methods to help conclude which method is more appropriate. Para 1 –main Is environmental context covered in the pestle analysis ? Emergent Emergent strategies have proven to be successful for many organisations, Henry Mintzberg was a scholar who often discussed the need for this strategy. Mintzberg believed that one of the major advantage of emergent strategy is that an organisation can learn from each decision, this is very different to an intended strategy where they follow a strategy formation. We will write a custom essay sample on Half of an essay on Emergent and Intended approach or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page intended approach can get out of hand when there are many competitive, could stop them being from responding competitively, just using theory by itself in a live organisation is not very useful, Andrews defends his models saying they are taking him too literally. Use his ideas as Framework. Doesn’t assess its internal capabilities against other organisation, enviormental context. Research suggests that acquired companys has to make a number of errors to discover what works for the business. However another research suggests an acquisitions turns out more financially successful if they use the strategic approach. Andrews- emergent leads to erosion partly because of its implementation process 1982 , strategies should evolve along with time as the environment context can change therefore so should the strategy. Intended Intended strategy applied by companies†¦. Explain the advantages of them and how it can work in the real work. Disadvantage of emergent Mintzberg. Critique of intended strategies (Ansoff) advantage of emergent†¦ there can be so many competitors of different varieties therefore assessing all their threats and how they could affect your business could prove to be difficult and possibly get out of hand. how in the technology industry its more about competitive response to be a key player (which is being emergent). The competencies they have in the strategy may not be available at the time or may not work, for example Tesco going to America as a discount store.. didn’t work for them because americans loves vouchers. Other companies could have found the market pre-empted by foresights from their competitors (strategy formulated in advanced ready for them). Emergent is time consuming Market and technology drivers: shaping an innovation strategy Frank Lattuch, Richard J. Pech, Frank Riemenschneider, Matthias Weigert (pp. 4 11) Keywords: Germany, Innovation, Leadership, Market Strategy, Strategy, Technology Article type: Case study